I am that person that will buy a wine based on it's label. Why? Because I am a consumer that shops by not only the product but also it's design. It has to suit what I am looking for and fit my mood. That is every consumer purchase I make initially. If the product delivers on it's purpose I look for it and buy it again. This is the start of brand loyalty.
So getting your product carefully positioned to attract the right audience is essential. I have spent years working on that careful craft. It changes and evolves with the market and time. You always have new audiences or markets with different tastes and preferences. The best you can do is be true to yourself, your brand, and be authentic. To your right audience, your product will sell itself.
I have set this site up to be an on-line portfolio to give a sampling of past work and capabilities. There is no one-size-fits-all for design. For new projects I want to meet with you and see what I can do to make your materials stand out and be uniquely yours.